About Daniel Iversen

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Mission Statement

Daniel is a senior manager, architect, account executive and lead consultant with a strong commercial as well as technical competency. His main area of expertise is online marketing solutions, WCMS/Web Experience Management software, J2EE development projects and cloud solutions. He develops his commercial and technical standards by striving to keep his career on the cutting edge of technology and business trends, working with leading companies in different industries.


Where’s He Now?

After managing presales, architecture and consulting for FatWire Software, Daniel worked at Oracle Corporation as Head of Sales Consulting and Strategic Programs APAC (covering mobile, digital and cloud) for 3 years, leading teams of high calibre Sales Consultants and Architects and working with leading customers across the Asia Pacific region.

Throughout his career Daniel has worked intimately with some of Australia’s largest brands incl. Harvey Norman, Holden, Vodafone, Hutchison Telecoms, Bankwest and many others. For News Corporation subsidiary News Limited, Daniel helped complete one of the world’s largest WCMS projects as presales manager, architect and engagement manager. The project delivered an integrated WCMS platform for all of News Corp’s Australian mastheads (incl. The Australian, Herald Sun and Daily Telegraph) and the major online news portal news.com.au.



Photo of Daniel IversenGrowing up & Education

Daniel Icedor Iversen was born and raised in a little village named Kliplev located in the south of Denmark.
He spent 3 years studying at Aabenraa Business College where he graduated in the subjects of Sales and Marketing, Commercial Law, International Economics, Business English and Accounting.  Daniel is currently undertaking and MBA at the Southern Cross University.


He speaks Danish, English and German fluently.


For the last 7 years Daniel, his wife Rebekah and their two early school age boys have lived in Sydney (Australia). Prior to that, they lived in Melbourne (Australia).

Professional Position

Daniel has worked at Oracle since they acquired FatWire Software (read more under ‘Career’).



1999-2000: Spotting opportunities at CMS vendor Open Market, Inc.

After a variety of entrepreneurial businesses and independent contracting jobs as architect and web developer, Daniel relocated from the south of Denmark to The Netherlands to take up a position at the American Internet software company Open Market, Inc. Open Market was creating J2EE content-centric eBusiness applications (CMS)

For many months, Daniel travelled around Europe and Africa, integrating and teaching the Open Market product platform to the company’s Business Partners. This was an adventure that extensively enhanced Daniels technical skills, his way of solving complex business needs, -working under changing environments and the way he was creating- and applying to time- and project plans.

2000-2001: Evangelising and teaching Content Management with Open Market

The last year before moving to Australia, Daniel worked as Technology Officer in the International Research and Development Team at Open Market. His responsibilities were, among others, to provide the European and Asian operations with technological, architectural and product assistance and to introduce new technologies to the Dutch and northern European customers and business partners.

2001-2003: Creating Extended Enterprises with divine

In 2001, Open Market was bought by the American software-company divine, inc. (together with 20+ other dot com businesses). The idea of this new company was to offer complete solutions for corporations to enhance interaction and collaboration efforts with customers and partners and create the “Extended Enterprise”. Daniel was still involved with the Content Management software from old Open Market. He relocated with his wife to Australia where he then helped grow the local divine office.

2003-2008: Future Tense Solutions – “The Future of Business”

During the beginning of 2003, divine, inc. and its German holding company (controlling divine Australia) got into serious financial trouble (due to the purchase of RoweCom). The two executive directors of divine Australia and Daniel then obtained the exclusive rights to sell and support the Content Server Enterprise CM platform throughout Australia and New Zealand. They created a privately held company Future Tense Solutions Pty Ltd which would specialise in Enterprise Web Content Management consulting. The company operated successfully for over 4 years with presence in the 3 major states of Australia, implementing innovative websites for leading companies within the retail, finance and entertainment industries. Daniel was lead architect and engagement manager on most of the implementations, spending much time travelling in and around Sydney and Melbourne, working with the different partners and clients.

2008-2011: Web Experience Management with FatWire

In late 2008, FatWire Software acquired Future Tense Solutions. Daniel Iversen currently works with FatWire, continuing the success where Future Tense Solutions left off, delivering Web Experience Management (WEM) solutions to companies throughout Australia with his team of consultants and through a strong implementation partner network.

Daniel has multiple responsibilities within FatWire Software, he is responsible for running the company’s services business in the ANZ region and has a growing team of employees reporting to him. He is also acting as the lead architect in the APAC region and is involved in numerous web implementations in the news and media, telecommunications and financial space. Finally, Daniel is also involved in software sales where he is leading the company’s presales efforts locally.

2011-2015: Leading WebCenter Solution Consulting at Oracle

After Oracle’s acquisition and integration of FatWire Software in Sept 2011, Daniel spent 9 months integrating and enabling “FatWire” into Oracle’s APAC Fusion Middleware business. Since the mid- 2012 Daniel took on the role as Senior Manager of Sales Consulting for WebCenter in the APAC region, leading a large organisation with solution-centric presales consultants across the broad WebCenter product portfolio.

2013-2015: Running Strategic Programs @ Oracle

In conjunction with leading WebCenter Sales Consulting from a strategy perspective across APAC, Daniel started heading up the “Strategic Programs” group for the Fusion Middleware portfolio (of which WebCenter was a small part) with the intention of bringing innovation, best practice and pipeline growth around the areas of Mobile, Digital and Cloud. As part of this role Daniel had a small group of expert consultants and architects across Asia who all worked with customers, partners and internal staff.



Over the last couple of decades, Daniel has been involved with many areas of IT and the online space. His skills range on a large scale that crosses a variety of technical and business aspects. Following are highlights of the areas in which he has a full understanding and extensive experience:

Project-based management

Areas: Planning, execution and review of Cost, Quality, Time, Risk and Resources.
Processes/Methodologies: Agile (mostly SCRUM) as well as more waterfall-type processes like PRINCE2, PMBOK, Proxicom Process, Open Market Project Methodology.

General Management

Contract negotiations, budgeting, tendering (responding), interviewing, HR, team leading/building, P&L.


UML, object-oriented analysis and design, development models (waterfall, worldpool, prototyping, agile), Technical writing (documentation, white papers etc.)


Java programming & Web Development,
Databases (Oracle, MSSQL, Sybase, DB2), J2EE
App Servers (Apache Tomcat, Caucho Resin, BEA (now Oracle) Weblogic, IBM WebSphere), Web Servers (NGINX, Sun, Apache, MS IIS and cache servers like Squid),
Scripting+Markup (XML, XML Schema, DTD, XSL, HTML 3 – HTML5 (incl frameworks like Bootstrap), CSS (some limited CSS3), Javascript (incl JQuery) and some older concepts like CFML, ASP,
Web Content Management incl. Blogs (OracleWebCenter Sites (incl older FatWire Content Server, Open Market eBusiness Suite and FutureTense IPS), WordPress (incl. some plugin and theme development and hacking), some familiarity with Squarespace),
Operating Systems (DOS, Windows, Solaris, Linux (Red Hat, CentOS, Ubuntu), Apple OSX, iOS), Networking (routing, load balancing, Ethernet, various wireless protocols and some BTLE 4.0 / iBeacons)

Online, Social, Mobile, Digital Marketing

Understanding, passion and varying degree of practical experience with broader concepts and technologies:

Contemporary topics: Web 2.0 / Social Computing, “Cloud Computing“ (both SaaS, PaaS and IaaS from a variety of vendors like Amazon (EC2) and Oracle), Search Engines and Search Engine Optimization and Marketing (SEO & SEM), Web 3.0, scalable and high performance computing,

Online Marketing: Digital and online marketing, Marketing Automation, Cross Channel Digital Marketing (Email, SMS, Web, Mobile, Microsites etc.), some theoretical knowledge around Big Data around Data Management Platforms (DMP),

Multi-Channel, Mobile Apps: cross channel experiences, mobile architectures and development (hybrid mobile applications development – some practical experience with Cordova, JQuery Mobile, Appcelerator Titanium, limited native apps experience, experience with responsive and adaptive mobile design) and more..


Performance: Performance and load/stress testing of web applications using Jakarta JMeter from Apache (Apache AB, homegrown tools and more).


Official courses taken:

· Java programming at Sun Netherlands
· Advanced WebSphere Administration at IBM UK
· Open Market architect courses at Open Market U.S.
· Project Management training at The Open Market International Education Center, Holland
· …currently undertaking an MBA at the Southern Cross University

Contact Information

If you wish to contact Daniel Iversen, his details are as follows;

Daniel Iversen
Sydney’s Lower North Shore
NSW Australia

Email: daniel(AT)nexle(DOT)dk
Mobile Phone: +61 421 706-898
Skype: daniel_iversen
ABN: 51.993.193.726

Social Networks Contact Information

LinkedIn – http://au.linkedin.com/in/danieliversen

Twitter – http://twitter.com/daniel_iversen

Facebook – http://www.facebook.com/iversen.daniel

Naymz – http://www.naymz.com/daniel_iversen_1982794

Google+ – http://www.google.com/profiles/daniel.iversen