Here are five ways for the CMO to evaluate and improve how you manage your advertising agency (via @NickTDennis)
5 Ways to Manage Your Advertising Agency Effectively
Marketing & Sales
There are 24 posts filed in Marketing & Sales (this is page 1 of 2).
Marketers Look to Digital as Cure-All
It’s no longer just the bright shiny object of marketing: Digital is fast becoming finance’s silver bullet. Marketer after marketer has been telling Wall Street…
WordPress: A FREE Alternative to Hubspot by Viktor Nagornyy
I love Hubspot. It’s a great marketing platform for certain businesses, and I’m more than happy to recommend it to anyone. As well as help businesses use it to…
The Psychology of Color in Marketing
The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing.
The reason: Most of today’s…
How To Do A/B Split Testing on Low Traffic Sites (VWO)
What does ‘low traffic’ really mean? How much traffic does it refer to? On a rough basis — if your website gets less than 5-10 conversions per week, you have a…
Startup Marketing And How Emotion Drives Customer Action (TC)
Editor’s note: Kobie Fuller is a principal at Accel Partners. Put down the calculator and ignore the data for a second. Contrary to popular belief, startup…
The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet]
marketing metrics ceo Gone are the days of the CMO who is not fluent in metrics, analytics and spreadsheets. The internet has made marketing far more…
Ad Spending for 100 Top B-to-B Marketers Nears $5 Billion
The 100 largest business-to-business advertisers last year spent an estimated $4.9 billion on U.S. b-to-b ads, up 3.4% over 2012, according to Ad Age…
The 6 Mistakes Most Marketers Make Daily
It used to be that “multi-channel marketing” meant ensuring that your print, TV and radio ads looked and sounded the same. Now, consumers have more channels…
Why “Simple” Websites Are Scientifically Superior
Tommy Walker Tommy Walker in In a study by Google in August of 2012 , researchers found that not only will users judge websites as beautiful or not within…
Explained: The actual difference between growth hacking and marketing
Like most people who do marketing for startups, I have a love-hate relationship with the term “growth hacker.” On the one hand, it has allowed startup marketers…
21 Actionable Growth Hacking Tactics
In this deck you will find 21 different areas of startup marketing where you can employ growth hacking tactics. Little tricks of automation or hackery that help…
The 7 Ways Dropbox Hacked Growth to Become a $4 Billion Company
Did you know Dropbox has spent very little on advertising , yet it is worth $4 billion? What have they done that’s made their business so successful? They’ve…
Seth Godin’s “Ship It” Journal now FREE in PDF format
Free to print, free to share. Don’t sell or modify. Here’s the thing: If all you do is read this on the screen, IT WON’T WORK. I use all caps with care here.…
The 9 Most Horrifying Content Marketing Misunderstandings
100 Websites You Should Know and Use (updated!) | TED Blog
In the spring of 2007, Julius Wiedemann, editor in charge at Taschen GmbH , gave a legendary TED University talk: an ultra-fast-moving ride through the “100…
The Only Way to Grow Huge – Sam Altman
All companies that grow really big do so in only one way: people recommend the product or service to other people. What this means is that if you want to be a…
How I Got My First 1000 Users in 1 Day
Landing Page Mistakes: Stop Confusing Visitors
5 Startup Copywriting Tips to Entice Customers
